Trump Strikes New Trade Deal with EU, Sets Tariffs at 15%

President Donald Trump on Sunday announced a long-awaited trade deal with the European Union, setting tariffs at 15% on most goods and staving off a potentially damaging economic standoff between the two transatlantic allies.

Speaking alongside European Commission President Ursula von der Leyen, Trump described the deal as “satisfactory to both sides,” ending months of growing uncertainty after threats of much higher duties on E.U. imports.


Background

The agreement comes after weeks of tense negotiations, sparked by Trump’s escalating tariff threats — initially 20% in April, then up to 30% by mid-July. The European Union, which sends over $600 billion in goods to the U.S. annually, had been preparing to retaliate with up to $100 billion in countertariffs.

Trump’s administration had been negotiating through Commerce Secretary Howard Lutnick and U.S. Trade Representative Jamieson Greer. Talks nearly collapsed when Trump abruptly posted on Truth Social that tariffs would rise to 30%, sending negotiators scrambling to salvage the agreement before the Aug. 1 deadline.


Legal and Trade Policy Framework

Under the agreement, the U.S. will impose a flat 15% tariff rate on most E.U. imports — significantly higher than the 1.2% average rate recorded last year but lower than the threatened levels. The deal mirrors a recent trade pact with Japan, which also capped import duties at 15%.

The two parties also agreed to zero tariffs on several categories of goods: aircraft components, select chemicals, generic pharmaceuticals, semiconductor equipment, and some agricultural products.

While the deal avoids an immediate trade war, it leaves some areas unresolved. Trump confirmed 50% tariffs on steel will remain and hinted at the possibility of imposing 200% tariffs on pharmaceuticals — a critical concern for Ireland, the top exporter of pharma products to the U.S.


Government Response

Von der Leyen said the deal would restore “stability and predictability” and emphasized that the bloc would now move to replace Russian energy with American exports. The E.U. will purchase an estimated $250 billion in liquified natural gas, oil, and nuclear fuels annually for the next three years, totaling $750 billion.

She also announced a planned $600 billion investment into the U.S. economy, although specifics on the timeline and sectors were unclear.

Germany’s prime minister welcomed the deal, highlighting that the reduced auto tariffs — from 27.5% to 15% — were critical to protecting the country’s export-heavy economy.

Ireland’s leader struck a more cautious tone, noting the increased tariffs “will have an impact on trade between the EU and US, making it more expensive and more challenging.”


Reactions from Stakeholders and Experts

Agricultural and trade groups had expressed alarm over the proposed 30% tariffs, warning they would raise prices for European wine, cheese, and pasta. Auto industry officials noted costs were already in the billions and could continue climbing without tariff clarity.

Markus Golder, an international trade expert with the Center for Transatlantic Policy, said the deal “shows the danger of negotiating by tweet but ultimately reflects the economic reality that both sides need each other.”


Broader Context

The E.U. is the United States’ largest trading partner, surpassing Mexico, Canada, and China in imports. In 2024 alone, the U.S. imported $605 billion in goods from the bloc, with pharmaceuticals, autos, and aircraft topping the list.

The Trump administration has adopted a hardline stance on trade, frequently using tariff threats to leverage negotiations. This deal marks a modest de-escalation, but lingering threats — particularly on pharmaceuticals and semiconductors — signal ongoing volatility.

The current agreement also echoes Trump’s previous trade pact with Japan, in which import duties were lowered from proposed highs after similar brinkmanship.


Next Steps

Although the immediate threat of a trade war appears to have been averted, both sides acknowledged the fragility of the truce.

Additional tariff announcements — particularly on pharmaceutical goods and semiconductors — may emerge in the coming weeks. Trump has left open the door for further levies, while the E.U. continues to prepare contingency plans for retaliation if talks break down again.

U.S. and E.U. officials are expected to meet again in early August to finalize terms and begin implementing the deal.

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